Your website is often the initial contact point for your potential customers. What kind of an impression does it make? You know what they say about first impressions; you don’t get a second chance to make them. You can’t afford to compromise on the aesthetics and efficiency of your website, so you have to be particularly keen when picking the WordPress web design company. Here are some of the factors that you should be looking for:


The journey of developing a website is long and winding. There will be plenty of back and forth communication every step of the way. If the company is not prompt and efficient in its communication, then the process will be compromised. Check the company’s social media pages to see how they engage present and prospective customers. You should see consistent communication addressing the issues raised, including the complaints. Try sending the company a message on any of their platforms and check the speed and accuracy of their replies. When the communication is on point, you can be sure the process will be smoother.


It is one thing to know how to create a website, and quite another to put that knowledge into practice. It is easy for anyone to take some web design courses online and start a company, but experience does not come that easy. Check the ‘about us’ page of their website to see how long they’ve been in existence. With time comes credibility. If that company has been operating for years, which means that several customers have consistently trusted their services, you can too.


A step above experience is the portfolio. Here you look beyond the duration of time that they’ve been in business, to the projects that they’ve worked on previously. Go through the websites that they’ve designed before. Are they visually appealing? Are they easy to navigate? Are they mobile-friendly? Is there consistency in the quality of the company’s work? If you like what you see, then you can expect a similar quality to your own.

Here you can consider your niche as well. If you want an e-commerce site, for instance, you may want to narrow down on a company that specializes in this niche. Similarly, if you prefer a WordPress web design, you can look for a company that fits this description.


If you’re looking for web design in Long Island, you probably have an estimated budget in mind. Check the packages the web design companies are offering against your budget so you can begin to narrow them down. No matter how lean your budget is, do not be tempted to go for the cheapest deal. Cheap often turns out to be expensive. You may end up with a poor-quality website that misrepresents your brand and costs you customers.

Similarly, do not assume that an expensive package automatically translates to quality service. Sometimes, service providers prey on this notion and overcharge clients while providing nothing out of the ordinary. Take time to do a background search, even for ‘executive’ companies.

Ongoing Support

Even after your website is up and running, you need support in matters such as managing the site, renewing the domain, updating content, and so on. Ensure that you pick a company which offers ongoing support; you’ll need it.

There you have it. With this knowledge, you can vet the graphic design companies afresh and pick your best fit. You can then be sure to end up with a website that appropriately defines your brand.