Any web design Orlando based firm will tell you that the success or failure of a website is based on utility and usability, not visual design. Since the visitor is the only individual who clicks the mouse and determines their path, user-centric design has created the industry standard for profit-oriented and successful website design. If users are unable to use a feature, it might as well not be on the page.

Users’ browsing habits are not that much different from customers in a brick-and-mortar store. They glance at a new page, scan through some content, and click the first link that sparks their interest. Therefore, to have robust Orlando web design, designers must think like a consumer and follow these six principles.

Concentrate on Simplicity

Per Krug’s First Law of Usability, a website should be self-explanatory and obvious. When web designers develop a site, they must eliminate the question marks, which are decisions users must consciously make. For instance, if the site architecture and navigation are complicated, the number of question marks increases and makes usability more difficult.

Don’t Squander Visitors’ Patience

On projects where the designer is offering the audience a tool or service, keeping user requirements to the minimum is important. The less required action, the more likely a visitor will try out the tool. First-time visitors are more likely to fiddle with the service but are unwilling to complete long web forms they may not ever use again.

Focus the Users’ Attention

Websites offer dynamic and static content, some of which attract attention and others that do not. For instance, video and images are more eye-catching than text in the same manner that bolded words and sentences are more attractive than regular text. Users can immediately recognize patterns, motions, and edges, which is why video advertisements are so distracting and annoying but capture the users’ attention.

Make Use of White Space

It is difficult to overestimate the importance of utilizing white space in website design. In addition to reducing page loading times, it allows users to perceive the presented information. When a new visitor navigates to a design layout, their first action is to scan the page and segment the content into digestible bits of information. Complicated structures are much more difficult to scan, read, and analyze.

Test Early and Often

The basic idea that any web design company follows is to test early, often, and for the right reasons. This is because most design decisions are local meaning it is impossible to determine whether one layout is better than another without analyzing it from the visitors’ point of view.

Utilize Effective Writing

Since website content is different from print or any other type of media, it is critical to adjust the writing style to users’ browsing habits and preferences. Promotional writing typically isn’t read and long text blocks that do not include an image or highlighted keywords will be skipped. Overly-exaggerated and unnecessary language is typically ignored. It’s as simple as just talking business and giving the user the information, they are searching for.

Website design companies that follow these six principles for robust and effective web design can capture and hold users’ attention while converting them from casual browsers to new customers