Online reputation management is important for both individuals and businesses.
A good or bad online reputation can greatly affect consumers, businesses, and even friends; and make a huge distinction between the quantity and variety of events that remain accessible.
Search results can be inflexible and straightforward during this digital era. Where investigating a business or an individual only requires a few clicks and a visit to Google.
Businesses who do not take charge of their online reputation will shortly see their search engine result page rankings decrease dramatically.
Objectionable content that is published by third-parties can rank in the top spots on Google, Bing, and Yahoo.
People typically see their reputation tarnished, and false information can be quite prevalent if you have a lack of information online on yourself.
Online reputation solutions offer some assistance to fix this dilemma.
Online reputation management strategies deliberately investigate any online mentions of a person or a business.
This is done across a countless number of pages by creating/managing aggregate directory listings and implementing modern search engine optimization techniques.
Nonetheless, let’s dive into our list of the top 10 online reputation management tools (no specific order).
List Of Top 10 Reputation Management Tools
LinkedIn has always been a trusted and valuable resource for any and all business professionals attempting to expand upon their network and career. Here are some of the benefits for LinkedIn:
High authority – PR9 that has an extensive built-in user base to communicate with. Since LinkedIn is for professionals, potential employers, customers, and business partners you can treat it much like Facebook. (Maybe with fewer memes)
Facebook is the uncontested leader throughout nearly all platforms. Although Facebook is by no means the most trustworthy network for reputation management goals.
It experiences some of the same problems Twitter does as far as a shortage of quality external links.
Nonetheless, Facebook ranks very favorably on Google all on its own with only a few frequent posts. The traffic that higher rankings provide can send traffic to any online platform you desire.
People nowadays just assume that you can be found on Facebook, whether you’re a person or a company.
You don’t have to add a lot of backlinks into it to make it rank. Most domains have specific links dedicated to Facebook and RSS feeds.
You should always strive to attain a ”.com” domain – WordPress.org is used to host WordPress software on your website.
WordPress.com is simply a free blogging website where you can name the domain yourself and use it to create and distribute high-quality content pieces at no cost to you.
WP is astonishingly simple and straightforward to use and can rank highly on Google for your name with merely two or three posts.
Another top-notch social media site called Xing and it’s from Germany. It provides quality external links, a trustworthy networking foundation, webpages/listings for a company as well as individuals.
Xing ranks favorably on Google as it also supports your other sites improving their rank as well,
The social site, Xing, is an outstanding social media pillar tool to add to your online toolbox.
Next, Twitter, the authoritative blogging powerhouse. There’s has been much debate as to Twitter’s ranking factors (PageRank).
This is because for the first half of the year it was rated as a PR9, however lately Twitter bestows a PR of 0.
We’ll just call it PR9 and in terms of an available user base, Twitter is presumably at the top of that list.
Every URL shared on Twitter carries no link juice, ZERO; tweeting just doesn’t help your other social profiles rank higher.
To get a Twitter profile (or URL) onto the first page of Google, you are going to have to attach a lot of backlinks into it hoping those sites return the favor.
The excellent news is that Twitter ranks very well on its own. Simply based on the strength of its name coupled with frequent/routine tweeting.
So yes, Twitter is good but not nearly #1.
Google+ is excellent for several purposes of easy one is the impressive user functionality that includes developers.
Society has not completely caught on just yet, and for this reason, Google+ is clearly placed well-behind the other social networks.
Google has now granted businesses the ability to create their own pages/profiles. The point of this was to expand the user base to more than just individuals.
7. Online Reviews
Customer reviews are essential for any business in 2020. The reason we have this ranked further down is that you cannot force someone to leave a review.
Therefore you should focus some effort to outreach and review gen, most will be organic.
As much as reviews can catapult your business asking too customers may accidentally generate a negative review
Tumblr possesses a grand PR8 and enables you to publish lots of content (copy, photographs, hyperlinks, radio shows, vlogs, and much more) remarkably well.
As a business owner, it is important to follow trends and what your customers are interested in because it changes almost daily.
By utilizing a popular media site such as YouTube you can essentially market your goods/services for free.
High-quality and engaging content is sure to increase your conversion rates and lead to more sales.
10. Electronic Business Cards
Utilize a reputable website that provides a virtual business card.
Sites such as Businesscard2 and Covve teach you how it builds these out online and gets them to your entire contact list, on Google and much more to improve your SEO efforts.
If you are struggling to improve or simply manage your online reputation give us a call today for a free reputation consultation at (844) 461-3632.